Director + Photographer

Jimmi Francoeur

Jimmi’s work lives at the intersection of culture, fashion, and visual style. Known for his ability to capture people with honesty and restraint, he brings an image-first sensibility to narrative and commercial storytelling. His films and photographs are defined by strong composition, emotional subtlety, and a clear, human point of view.

Call It Spring "SS 2025"

Sporting Life "Where Sport Meets Style (EN)"

Call It Spring "Party DC"

Call It Spring "Kickflip"

Reitmans (EN)

Call It Spring "Luglove"

Locomotion "Boxing"

La Roche Posay

Nivea "No Limits"

Tricolore Sport "Lead the way"